As a part-time person on the internet, I am completely overwhelmed by LinkedIn and I am baffled by what it is for. It is incredible to me that people spend so much time there. Am I the only person that is losing my mind because of LinkedIn?
I vividly remember a period about 10 or 15 years ago when I desperately tried to scrub my presence from LinkedIn. I had reached a point where I decided I simply would not be using it anymore, viewing it as more of a distraction than a tool. I spent hours navigating through convoluted settings menus and buried options just to unsubscribe and deactivate my profile.

Honestly, I think it would be easier to physically jump off the earth without any rocket propulsion under you—just try to leap into orbit through sheer will! That is precisely how difficult and counter-intuitive it felt to escape the gravitational pull of LinkedIn’s retention tactics back then.
Fast forward to today, and somehow, I find myself right back in the fold. I’m not even entirely sure why I let myself get sucked back in! I suspect I did this because I fell for that old, familiar promise once again: the allure of feeling “professional” and the perceived necessity of connecting with other high-achieving “professionals” in a dedicated digital space. It’s that same persistent marketing of career growth and networking that keeps pulling us back into the ecosystem, despite our better judgment.
Okay – I wish you could hear my tone of voice right now – because it’s very sarcastic as I speak and I read this into Wispr Flow. I’m not connecting with anyone; I am creating spam for myself. It is driving me nuts.
Can anybody please send me an email at info@lourensblog.com and tell me what on earth must I do to sort out this LinkedIn issue? I just asked four different AIs this question and it is absolutely loving LinkedIn. The videos on YouTube say that LinkedIn is now the most wonderful place. It’s the most searched place after Google and YouTube.
It is just that everybody is lyrical about how wonderful LinkedIn is and I think LinkedIn sucks. I really do. What am I not getting?
I do not understand it and I don’t know what I’m doing there. All these people who are following me and I’m following them and we are having to answer 17 types of LinkedIn emails all of a sudden in our inboxes.
What is going on?
Now, if I calm down, apply myself, and spend a few hours and really figure it out, am I going to be okay and will it have results? I really do not believe it at this point. Let me go and see …
[ 2 hours later ]
I just got verified and LinkedIn Premium. Looks great!
By the way, here is my … um … you know … um … LinkedIn link:
https://www.linkedin.com/in/lourensbreytenbach
…
Oh no … I did it again!
Read all about how YOU can master the NEW LinkedIn
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